Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What is DOM?

DOM stands for Document Object Model. The DOM is the steps the browser takes after receiving the HTML document to render the page as pixels…

What is Disavow?

In SEO, disavow means to disregard links pointing to your site Within Google Search Console, there’s a Disavow Tool, which allows you to…

What is de-indexing

When a search engine removes a webpage or website it is known as de-indexing. It can be either temporary or permanent, depending upon the…

What are Doorway Pages?

Doorway pages, (also known as portal pages, gateway pages or jump pages), are webpages which are created specifically to rank highly for a…

What is Dynamic Content?

Dynamic content, (also known as adaptive content), is web content that adapts to individual users based on their behaviour or…

What is Domain Name Registrar?

A domain name registrar is a company which handles the reservation of domain names and assigns IP addresses to those domain names. Examples…

What is DNS?

DNS stands for Domain Name System. This connects URLs with their IP address. When you type a domain name into a browser, the DNS sends a…

What is a deep link

A deep link is pointing to any webpage other than the homepage or the content within a mobile app.