Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

What is universal search - Accuranker

Search engines pull data from multiple databases to show on the same SERP. It can be videos, images, snippets, shopping catalogs, news, etc.

What is UI? - Accuranker

UI stands for User Interface design. UI considers all the visual, interactive elements of a website to create an intuitive experience which…

What is UX? - Accuranker

UX is short for User Experience design. UX encompasses all aspects of a user’s interaction with a company and its products or services. A UX…

What is UGC - Accuranker

UGC stands for user-generated content. Content created by users or customers, such as blog posts, videos, comments, reviews, etc.

What is user experience - Accuranker

User experience is the feeling users are left with after engaging with a brand. It covers interaction with the company, its product and/or…

What is an URL - Accuranker

URL stands for Uniform Resource Locator. It is a string of characters leading to a particular web resource.

What is an unnatural link - Accuranker

An unnatural link is any link that Google identifies as deceptive or malicious. One unnatural link can result in a manual action on your…

What is UGC Link? - Accuranker

UGC Link stands for User Generated Content Link. In 2019, Google introduced the UGC link attribute, which is a way of labelling a link that…

What is UTM code? - Accuranker

UTM code, (also known as the UTM parameter), stands for Urchin Tracking Module code. To give you some back story, Urchin Software…

What is Unique Visitor? - Accuranker

Unique visitor is a term used in web analytics to refer to a single person who visits a website during a specific time period. A user may…

What are URL parameters? - Accuranker

URL parameters are a way to pass information about a click through a URL. Here’s an example of a URL with URL parameters:…
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