The Marketing Dictionary

Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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Free Hub Resources

What is UX?

UX is short for User Experience design. UX encompasses all aspects of a user’s interaction with a company and its products or services. A UX…

What is Unique Visitor?

Unique visitor is a term used in web analytics to refer to a single person who visits a website during a specific time period. A user may…

What is UTM code?

UTM code, (also known as the UTM parameter), stands for Urchin Tracking Module code. To give you some back story, Urchin Software…

What is UI?

UI stands for User Interface design. UI considers all the visual, interactive elements of a website to create an intuitive experience which…

What are URL parameters?

URL parameters are a way to pass information about a click through a URL. Here’s an example of a URL with URL parameters: http://example.com…

What is UGC Link?

UGC Link stands for User Generated Content Link. In 2019, Google introduced the UGC link attribute, which is a way of labelling a link that…

What is user experience

User experience is the feeling users are left with after engaging with a brand. It covers interaction with the company, its product and/or…

What is UGC

UGC stands for user-generated content. Content created by users or customers, such as blog posts, videos, comments, reviews, etc.

What is universal search

Search engines pull data from multiple databases to show on the same SERP. It can be videos, images, snippets, shopping catalogs, news, etc.

What is an unnatural link

An unnatural link is any link that Google identifies as deceptive or malicious. One unnatural link can result in a manual action on your…

What is an URL

URL stands for Uniform Resource Locator. It is a string of characters leading to a particular web resource.

What is an URL Parameter

URL Parameter is also known as a query string, and these are the values added to a URL to track the traffic source.